COMPANY

WHO WE ARE

A cultural company creating new value for artists

BNB is a global entertainment company founded on the philosophy of BAEWOO NEW BRANDING,
built around an artist-centered business model.

Since 2010, we have evolved from actor- and singer-led media IP
to creator-driven new media, and further into AI-powered virtual IP.

By combining content and technology, we expand the value of human IP
and build an AI-driven entertainment ecosystem where creativity becomes value.

We believe that a single story can change the world.
Guided by this belief, BNB continues to set new standards and become a defining reference in the global entertainment industry.

LEADERSHIP

We expand the potential of artists into real value and transform IP into lasting cultural assets.

Lim, Chae Hong

Chairman

Founder, BNB Group
Chairman of the Board, BNB Industry

Kim, Mi Ji

CEO

Head of Art Education & Casting Division
Board Director, BNB Industry

Kim, Tae Hoon

CEO

Head of Entertainment & Contents Division
Board Director, BNB Industry

Park, Chan Ho

CEO

Head of Media & Brand Division
Board Director, BNB Industry

Former CJ ENM
Former INNOCEAN

Kim, Dong Seok

CEO

Head of Value & Innovation Division
Board Director, BNB Industry

Former AK GROUP
Former KIWI MEDIA GROUP

Lee, Hyun Gu

CFO

CFO
Chief Financial Officer, BNB Industry

Certified Public Accountant
Hana Accounting Firm

Jang, Seung Ju

CMO

CMO
Chief Marketing Officer, BNB Industry

Former CJ ENM
Former Grey Worldwide

Lee, Jun Young

CTO

CTO
Chief Technology Officer, BNB Industry

Former Hyperconnect (AZAR)
Former Mathpresso (QANDA)
FormerCupist (GLAM)

CI / COLOR

Our identity speaks through structure.

BNB CI

The hexagonal structure of our CI represents balanced, multidimensional connectivity.

The moment we uncover new possibilities in artists,
BNB’s platform-based corporate structure organically connects diverse fields and industries,
creating innovative value on an entirely new level.

PRIMARY COLORS

BLACK

K100

R0 G0 B0

#000000

WHITE

C11 M8 Y8 K0

R227 G235 B235

#E3EBEB

POINT COLOR

MOLTA PINK

C28 M31 Y25 K0

R204 G186 B186

#CCBABA

OUR STRUCTURE

The four business divisions operate within a virtuous loop structure, continuously influencing one another and generating synergy.

01 Learn & Grow
  • Entertainer Academy
  • Dance Performer Studio
  • Drama Casting Agency
Value Making
Establishing IP value from developed talent
02 Create & Build
  • Actor Management
  • Creator Management
  • Music IP Label
  • New Media Entertainment
  • Photo Studio
Sales Explosion
Maximizing sales value
03 Connect & Expand
  • Media Content Production
  • Short-form Drama Studio
  • Advertising Model Agency
  • Global Fan Connection Platform
  • Global Commerce Agency
Ground Shift
Leaping toward new value
04 Value & Innovate
  • Global Social Media Platform
  • IP Value Investment
Success Loop
A reinforcing cycle of brand value
Each affiliate’s CI reflects its unique brand identity and values. Together, they form the collective synergy of BNB Group.

OUR AFFILIATES

Each affiliate’s CI reflects its unique brand identity and values. Together, they form the collective synergy of BNB Group.

SUSTAINABILITY

A sustainable ecosystem we build together, embracing responsibility beyond growth.

Fair Partnership

Fair Partnership

We prioritize fair and transparent relationships with artists, creators, and partners.
BNB is built on honesty in contracts and communication,
creating a structure where everyone can grow together.

People First Culture

People First Culture

Our competitiveness lies in people.
We design welfare, education, and communication systems
so our team can grow freely in a safe, respectful environment.

Creative Responsibility

Creative Responsibility

We believe creativity comes with responsibility.
By considering the social impact of content,
we set standards for creating better messages and more meaningful stories.

Sustainable Growth & Impact

Sustainable Growth & Impact

We pursue sustainable expansion for the industry and the future, beyond short-term results.
By organically connecting content, technology, and data,
we implement responsible and ethical practices across the entire process—from creation to distribution.