New Media Entertainment Powered by Fandom
Built on real-time LIVE engagement, BNB PLAY develops a PLAY Universe–driven content strategy that combines instant interaction with global fans, creating a powerful fandom and a distinctive operating model.
No.1 in Revenue (2025)
TikTok KOREA Group LIVE Category
247% Growth
Compared to 2024 Revenue
Top Tier in Korea
Global Fan Return Rate
PLAY UNIVERSE × BNB PLAY
BNB PLAY’s LIVE artists rapidly expand fandom through real-time communication with global audiences.
Within the PLAY Universe, diverse content formats and collaborations come together to shape a new form of media entertainment.
A LIVE Studio Built for Real-Time Performance
BNB PLAY supports creators with a studio environment optimized for instant response and stable LIVE production.
With streaming-ready infrastructure and professional equipment, we enable creators to deliver performances at the highest level.
