BNB
MUSIC
A music label shaping K-POP artists
BNB MUSIC is a music-focused label with an integrated system that discovers promising K-POP artists and supports them from debut to global expansion. Built on solid training, strong production capability, branding, and international partnerships, we develop artists suited for the global stage and create new value through distinctive music IP.
OUR SYSTEM
BNB MUSIC operates every stage of artist development in-house, from talent discovery and training to music production, branding, content creation, and global marketing.
01 Talent Discovery
We identify high-potential artists through domestic and international auditions, as well as strategic partner networks.
02 Training
Artists train under global-standard programs covering vocal, acting, dance, and language development.
03 Music Production
We plan and produce music tailored to each artist’s identity and market positioning.
04 Branding
Based on worldview and storytelling, we design distinctive artist brands with long-term vision.
05 Content Expansion
We expand artist IP through cross-platform content, including short-form and reality-based formats.
06 Global Marketing
In collaboration with our in-house organization FANCONN, we execute global fan meetings and promotional tours.
BNB MUSIC’s First Global Artist
Debuting in June 2025, NINA is a global artist developed through BNB MUSIC’s integrated in-house system.
These results reflect the effectiveness of BNB MUSIC’s artist development system in both domestic and global markets.
A new standard for global musicians.
BNB MUSIC starts here.
